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THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print) MA Ms. Amena Khatoon   Updated January 14, 2020 517 0 0 0 1 0

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The purpose of this paper is to examine the impact of marketing strategies on rural India and shift of multinational corporations’ concentration towards the Indian rural market. But often, rural...
 
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