The purpose of this paper is to examine the impact of marketing strategies on rural India and shift of multinational corporations’ concentration towards the Indian rural market. But often, rural marketing is confused with agricultural marketing Particular emphasis is placed on the impact of the four A’s principles on the rural economy and its participants, namely farmers, landless laborers and marketing intermediaries. The marketing had a positive effect on all these participants through the creation of vast marketing opportunities. The driving force of this success was “market forces,” generating virtuous cycles in the transition marketing. At the same time, the “absence of bad marketing policy” is emphasized as a key for the success in the context of India, where excessive intervention of private companies like H.U.L, CALVIN CARE PORTER AND GAMBLE, often resulted in success of rural marketing in India. The Indian rural market is observed as a high potential.
.
Keywords: transition marketing, Indian rural market, market forces, rural economy etc.
Journals come in both print and online editions. You can submit your articles by any one of the following three methods: 1. You can send the full papers/articles directly to our gmail id: issnjournals2u@gmail.com (Or) 2.Register/Login to Submit/Browse Journal & Events Listings with full control (Or) 3. Submit papers/articles without registration by clicking here.
For any assistance, please call/whatsapp us over our mobile numbers: +919245777148 / +919486068813
- Journals
- Journals
- International Journals
- Management - Commerce - Accountancy - Economics - Public Administration - Politics - Law And Allied Journals
- THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
- EMPOWERING RURAL CONSUMERS OPPORTUNITIES, CHALLENGES AND STRATERGIES (Pages 79-91) by Ms. Amena Khatoon in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
EMPOWERING RURAL CONSUMERS OPPORTUNITIES, CHALLENGES AND STRATERGIES (Pages 79-91) by Ms. Amena Khatoon in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
MA
Ms. Amena Khatoon
Updated
Journals
Please Login
To view the complete details of the Journal, please login.
Publication Year
Author Name
Editor reviews
1 reviews
Reviewed by Editorial Board
(Updated: January 14, 2020)
Overall rating
3.7
Expertise
4.0
Relevancy
3.0
Presentation
4.0
Fulfills all criteria
Choose Category
- Events and Conferences
-
Journals
- Journals (1639)
- Indian Journals (261)
- International Journals (1378)
- Science Journals (0)
- Language - Literature - Linguistics And Allied Journals (644)
- Management - Commerce - Accountancy - Economics - Public Administration - Politics - Law And Allied Journals (361)
- ELT - Education - Psychology And Allied Journals (371)
- Interdisciplinary Journals (0)
- Medical Journals (0)
- Maths Journals (0)
- Engineering And Technology Journals (1)
- Multidisciplinary Journals (0)
- Journals (1639)
Choose Archives
