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THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print) DJ Dr. J. Maheswari   Updated January 29, 2020 535 0 0 0 1 0

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Economic theory holds the assumption that decision making of consumers solely involves rational thought and directly links explicit knowledge with the subsequent behavioural decision. But in recent decades, however,...
 
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