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DM Dr. M. Rabindranath   Updated January 18, 2020 794 0 0 0 1 0

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During the last two decades major changes have taken across the world in the Media corporate business management. These days it became synonymous, like any other business industry the main...
 
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DR Dr. R. Dayanandan   Updated January 14, 2020 857 0 0 0 1 0

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This paper addresses the question whether the linkage between human resource management and organizational development can be explained by the effect of the internal and strategic fit of human resource...
 
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MA Ms. A. Mary Princess Lavanya   Updated January 14, 2020 862 0 0 0 1 0
This study focuses on the ways in which the training and development can have an impact on the employees’ performance. Training and development programs are often viewed as part of...
 
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MA Mr. Arshdeep Singh Bedi   Updated January 14, 2020 841 0 0 0 1 0
In present scenario of cut throat competition in service-hospitality sector it has become essential to give the client-guest a ‘Wow’ experience by delightfully interacting with him or her. Moreover, in...
 
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DS Dr. S. M. Muralikrishna   Updated January 14, 2020 831 0 0 0 1 0

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Publication Year
The business organizations faced key challenge that as to how they continue to deliver sustained competitive advantage aiming long-term success. The success of an organization depends on the strength of...
 
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MS Ms. S. Shalini   Updated January 14, 2020 865 0 0 0 1 0

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Author Name
Marketers have used the concept of expansion advertising to increase the sales of a mature product in developed markets. The concept has not been studied in terms of applicability in...
 
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DD Dr. Deepali Bhatnagar   Updated January 14, 2020 934 0 0 0 1 0

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Performance of employees is an important indicator of success of any organization. In this regard the performance management practice of human resource becomes quite crucial for any organization. Similar to...
 
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MA Ms. Amena Khatoon   Updated January 14, 2020 844 0 0 0 1 0

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The purpose of this paper is to examine the impact of marketing strategies on rural India and shift of multinational corporations’ concentration towards the Indian rural market. But often, rural...
 
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MK Mr. Katta Ashok Kumar   Updated January 14, 2020 872 0 0 0 1 0
The purpose of this empirical study is to examine not only informativeness, joyfulness, and trust as the key factors of the effects of Internet shopping mall's initial web page image...
 
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MN Mr. N. Santosh Ranganath   Updated January 14, 2020 939 0 0 0 1 0

Journals

Publication Year
The Indian electronic-retail scene has witnessed too many players in too short a time, crowding several categories without looking at their core competencies or having a well thought out...
 
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