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TO STUDY THE EFFECT OF RURAL ENTREPRENEURSHIP IN INDIAN ECONOMY (Pages 42-52) by Mr. Sarang S. Jewlikar in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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India is the fastest growing economy of the world but still there is a large area of darkness in the rural hinterland. Over 70% percent of our population lives in Villages areas and majority of people depend on agriculture for their livelihood. The pace of industrialization in Assam is slow and tardy. Thus, there is need to strengthen employment opportunities in the rural areas by promoting rural entrepreneurship. The present descriptive study based on data collected from 288 rural entrepreneurs through structured schedule. The study analyses the impact of socio-economic background on growth of rural entrepreneurship. It was found that age, gender, qualification; annual income etc. of rural entrepreneurs had a direct impact on the growth of rural entrepreneurship. The findings of the study suggest that there is a need for concerted efforts by the government and rural masses to enhance the growth of rural enterprises. Keywords: rural entrepreneurship, Self- employment, Self- employment, Sustainability, Training, TRYSEM,

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