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AN OVERVIEW ON IMPORTANT MEASURING TECHNIQUES FOR SERVICE QUALITY IN BANKING’ (Pages 01-15) by Shravani Siripuram and T. Milton in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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Service quality is recognized as the key strategic value to the organization. The major challenge to the banks is to increase the efficiency, lower costs, improve service quality and also increase satisfaction of customer. Service quality can be impr...show more

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