Since 1980 literature has generated great interest in a foreign or second language class. (Rush: 73) Some instructors consider that incorporation of literature in the language classes will interrupt to achieve the goals of target language. Actually adding literature in the language classes makes the class interesting and creates an effective, learner centered environment. The purpose of incorporating poetry in language classes is not to teach the learners to write or appreciate poetry, but to involve them to use their language skills in an active and creative way for the development of their communicative competence. This article is an endeavor to focus on the value of incorporating poetry in the EFL/ESL classes. This article first considers the potential value of incorporating poetry in a language class. It forms some criteria for the selection of poems in a language class. The article then highlights different approaches to introduce poetry in an EFL/ESL class. Finally, the article exemplifies some useful techniques to apply poetry in the language classrooms. Key words: poetry, literature, language, creative, interactive.