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THE ROLE OF TECHNOLOGY IMPACT IN MARKETING (MBA) STUDIES IN INDIA (Pages 43 - 47) by *SURESHA K S, M. Com., **SHIVA KUMAR N, M. COM., B. ED., UGC-NET.and ***RAMYA R, M. Com. in THE INTERNATIONAL RESEARCH SPECIALIST / ISSN: 2350-1499 (Online); 2350-0751 (Print)

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The present study aims at providing better understanding of the customers’ needs, which will help in designing a better marketing strategy to retain existing customers and attracting new customers. With the entry of new generation tech-savvy private players in mobile telecom services, the monopoly of the public sector service providers are at stake. Now customers will prefer the companies, which provide them hassle free services.The present study aims at providing better understanding of the customers’ needs, which will help in designing a better marketing strategy to retain existing customers and attracting new customers. With the entry of new generation tech-savvy private players in mobile telecom services, the monopoly of the public sector service providers are at stake. Now customers will prefer the companies, which provide them hassle free services.KEY WORDS: Teaching-Learning experiences, Smart Teaching Facilities, Online education, Usage of digital devices, Literature and technology

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