In this paper, I would like to stress the impact of visual characters on youngsters, especially in India. The major focus is on the emphasis given to the characters in the movies. There are so many literary books like novels which became the background of movies in Telugu and Hindi. Youth learn many behavioural patterns and style from the visual media. They learn many things that are useful and harmful to them via media. So, in my opinion Literature and Movies are the two sides of the same coin ‘media’. Visual media covers all the main concepts of effective English Teaching Strategies Listening and Speaking (Movies)-Reading and writing (Literature) Keywords: Media – Novels- Movies-Youth- Classroom tool- ICT