The Indian electronic-retail scene has witnessed too many players in too short a time, crowding several categories without looking at their core competencies or having a well thought out branding strategy. The growth rate of super market sales has been significant in recent years because greater numbers of higher income Indians prefer to shop at super markets due to higher standards of hygiene and attractive ambience. With growth in income levels, Indians have started spending more on health and beauty products. Here also small, single-outlet retailers dominate the market. Despite the large size of this market, very few large and modern retailers have established specialized stores for products. A greater variety of consumer electronic items and household appliances became available to the Indian customer. Intense competition among companies to sell their brands provided a strong impetus to the growth for retailers doing business in this sector. This paper describes what kind of environment is suitable for the growth of e-tailing in India. Keywords: E-Tailing, merchandising mix, computer – Savvy, firsthand experience, electronic-retail etc.
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- TOUGH ECONOMIC CONDITIONS – A BOON FOR E-TAILING (Pages 56-61) by Mr. N. Santosh Ranganath in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
TOUGH ECONOMIC CONDITIONS – A BOON FOR E-TAILING (Pages 56-61) by Mr. N. Santosh Ranganath in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
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