In present scenario of cut throat competition in service-hospitality sector it has become essential to give the client-guest a ‘Wow’ experience by delightfully interacting with him or her. Moreover, in hospitality industry experiences of guest are based on his communication with hotel employees. Whereas, maintaining high levels of production has also been vital for this industry. Keeping this in mind research has been conducted through article study and personal interview which answers the question that to what extent does maintaining high output create problems in maintaining elevated levels of customer responsiveness. Conflicts between the strategies of increasing productivity and escalating customer responsiveness have also been given along with the solutions to the conflicts. The paper flows sensibly by building the base for answering the question and providing elaborated meaning of customer responsiveness, productivity and ways to increase both of them. Besides, providing academic references in support of the arguments certain experiences of authors have also been added to the essay which further clarifies the question.
Key Words: Customization, Response Time, Innovation, Standardisation etc.