Research reveals since 1991 due to LPG (Liberalization, Privatization and Globalization) Policy of Government of India corporate are investing in various projects and even sectors like Telecom, Airlines, and Insurance etc. observing FDI which Encourages the investors to invest their money in equity markets rather than to keep safe in nationalized banks. This paper is an attempt to know the key factors which affect the investment decisions of investors in equity market and explore the trading patterns. Research has been done in the selected areas of Kakinada District (A.P.) with the help of primary data collected using a structured questionnaire by adopting five point likert scale and analyzed by using descriptive statistics and Factors analysis. Primary data is collected from 139 respondents by using convenience sampling method and reviewed the related research papers for conceptual understanding. The average value of the top highly influential factors according to the sample investors were return on equity( Mean, 4.99, SD,.170), ROI( Mean, 4.91, SD,.583), , Brand Name( Mean 4.76, SD,.431), Past Performance of the stock( Mean, 4.73, SD,.444). This study is done with limited sample size and larger sample size may provide some variation in findings. Key words: Investors’ attitude, influencing factors, globalization, Return on Investment (ROI)
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- STUDY OF FACTORS AFFECTING INVESTMENT DECISIONS OF INVESTORS WITH SPECIAL REFERENCE TO EQUITY MARKET IN SELECTED AREAS OF KAKINADA DISTRICT (A.P) (Pages 55-64) by Mr. N. S. V. N. Raju* and Dr. Anita Patra** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
STUDY OF FACTORS AFFECTING INVESTMENT DECISIONS OF INVESTORS WITH SPECIAL REFERENCE TO EQUITY MARKET IN SELECTED AREAS OF KAKINADA DISTRICT (A.P) (Pages 55-64) by Mr. N. S. V. N. Raju* and Dr. Anita Patra** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
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Mr. N. S. V. N. Raju* and Dr. Anita Patra**
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