ETF’s are the hybrid type of mutual fund which can be traded as share or stock on the Exchange. Exchange traded funds are one of the most preferred investment vehicles in the matured markets like USA, UK, Japan, Germany etc. Exchange traded funds were launched first in USA in 1993 and January 2002 in India. But so far it is not a popular investment in India. The reasons why ETF’s are not popular in the India are lack of product variability in the ETF’s. The market of ETF’s in India has lack of liquidity and product knowledge about the product in the general public and with big shots such as Foreign Institutional Investors, Domestic Financial Institutions and High Net worth Individuals. .Keywords: ETF’s, Exchange traded funds, matured markets, product variability, liquidity, Foreign Institutional Investors.