This article discusses about Price decisions And Strategies in Fashion retail. Retail Price is the amount of money that is exchanged for fashion products. Price can, by itself, communicate much about a product. Consumers vary considerably in their levels of awareness of prices. There are two types of factors namely External factors and Internal factors influencing price decisions. The pricing strategy in relation to products is to achieve growth, maximize profitability or generate cash flow. There are many ways of setting prices and main methods are presented. Finally the summary is concluded.
Key-words: Price decisions, Retail Price, fashion products, maximize profitability , generate cash flow etc
