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MARKET ANALYSIS: A SPECIFIC MARKET AND GOOD’S BEHAVIOR (Pages 01-09) by Dr. Suhasini Parashar in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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The focus of this article is analysis of market behavior in the context of nature of goods to achieve satisfaction (utility) , productivity , profit (revenue) and market coverage . The goods are very essential, necessary, normal, inferior, Giffen, luxury and rare or prestigious, effect the human behavior with respect to availability and budget. The utility, productivity, profit maximization become the motive of an individual. The different approaches of market analysis helps to study the consumer, producer, market behavior day to day (essential, necessary), monthly (normal, inferior, Giffen), yearly (luxury and rare or prestigious) goods shows the market coverage and its analysis. Different groups of consumers, producers and market formulate the demand. The different markets, perfect, monopoly, duopoly, monopolistic competition, oligopoly competitive (specific market), situations helps to specify the production area and goods quality for separate group of consumers. Keywords: Behavior, Goods, Effectiveness, Utility etc.

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