In a globalized marketplace, staying competitive is the most important task. Technological innovations and economic uncertainties have literally changed the face of the competitive arena. Many industries have progressed from slow moving, stable oligopolies to hypercompetitive environments characterized by intense and rapid competitive moves, in which competitors strike quickly, unexpectedly, and unconventionally and advantages are rapidly created and eroded. Recent research has gone further and indicates that periods of sustained competitive advantage have grown shorter over time. This new reality, therefore, challenges most industries including Cement Industry .In Indian Cement Industry, strategic initiatives as price manipulation, product improvement and promotional measures have been copied quickly by competitors. This study focuses on delivering customer value through logistics as a means of remaining competitive, since changes in product, promotion and price have been more quickly duplicated Key-words: Oligopolies, Hypercompetitive, Product, Price, Promotion, Logistics etc.
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- THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
- INNOVATIVE SUPPLY CHAIN MANAGEMENT PRACTICES AS DETERMINANT OF CUSTOMER VALUE: A STUDY OF CEMENT INDUSTRY IN INDIA (Pages 106-119) by Mr. Gangadhar Mishra in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
INNOVATIVE SUPPLY CHAIN MANAGEMENT PRACTICES AS DETERMINANT OF CUSTOMER VALUE: A STUDY OF CEMENT INDUSTRY IN INDIA (Pages 106-119) by Mr. Gangadhar Mishra in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
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