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IMPACT OF COMMUNICATION SKILLS ON RELATIONAL OUTCOMES IN BANKING AND FINANCIAL SERVICES (Pages 01-13) by Dr. Mala Srivastava* and Mr. Mahesh Luthia** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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Personal selling is considered one of the most effective mechanism of marketing communication and sales people play an important role in the process. In the context of services, communication is central and supports building strong customer relations...show more

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