The term Advertising is derived from the Latin “Advert ere” which means to turn attention. Today, all around us, we see advertising turning the attention of every one towards particular product, services or area. Advertising is a means of mass communication and mad mass selling possible. Advertising is a means of forceful mass communication which promotes the sale of goods & services. Media of advertising such as Newspaper, Magazines, Television. Hordinges, Electronic Sign Board, Mobile sms, Impact on the Consumer Mind of Middle Area of Consumers. People those belongs to rich family they are engaged in business and jobs they want to go here and there for business purpose and advertisement on hording and electronic sing boards, influences on the consumers mind of rich area of Nashik city Keywords: Advertising, mass communication, Consumer Mind, Nashik city etc.
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- THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
- IMPACT OF ADVERTISING MEDIA ON URBAN CONSUMERS IN NASHIK CITY (Pages 141-148) by Prof. Bhaskar Khandu Narwate* and Prof. Dr. S. G. Khawas** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
IMPACT OF ADVERTISING MEDIA ON URBAN CONSUMERS IN NASHIK CITY (Pages 141-148) by Prof. Bhaskar Khandu Narwate* and Prof. Dr. S. G. Khawas** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
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Prof. Bhaskar Khandu Narwate* and Prof. Dr. S. G. Khawas**
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