The hair industry has undergone a revolutionary change over the last two decades. The reasons are hair loss, hair damage due to increasing pollution, stress level at work, Increasing affluence, social and demographic changes in economy etc. More and more people are using the specialized hair grooming products which have been formulated to cleanse, calm, and condition the hair. Increasing women workforce also helps to increase the demand of different hair-product and hair treatment due to increase in disposable income. Thus this article attempts to understand the reasons of increasing demand of hair industry and to bring into notice that a big opportunity is available in this industry. Keywords: Hair Industry, Consumer Behavior, Indian economy, Market Share
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- HAIR INDUSTRY: AN OPPORTUNITY IN INDIAN MARKET (Pages 126-135) by Dr. Seema Laddha in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
HAIR INDUSTRY: AN OPPORTUNITY IN INDIAN MARKET (Pages 126-135) by Dr. Seema Laddha in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
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Dr. Seema Laddha
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