Several firms have been engaging in production and marketing of processed spices products. Hence, the consumers have greater options to choose from. In this context, a study on consumer behaviour was seemed to be important to understand the buying behaviour and preferences of different consumers. Understanding the consumer behaviour would help the firms in formulating strategies to cater to the needs of the consumer and thereby increase their market share. Consumer’s taste and preference were found to change rapidly, especially in a dynamic environment. Keeping in view the importance of consumer behaviour and consumption pattern, the present study has been undertaken. Keywords: buying behavior, consumer satisfaction, instant food products, processed spices products & spices
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- THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
- CONSUMER PURCHASE BEHAVIOUR OF PROCESSED SPICES PRODUCTS IN TIRUCHIRAPPALLI CORPORATION (Pages 127-142) by Dr. R. Rajanbabu* and Dr. S. Ganesan** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
CONSUMER PURCHASE BEHAVIOUR OF PROCESSED SPICES PRODUCTS IN TIRUCHIRAPPALLI CORPORATION (Pages 127-142) by Dr. R. Rajanbabu* and Dr. S. Ganesan** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
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Dr. R. Rajanbabu* and Dr. S. Ganesan**
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