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COMPETITIVE ANALYSIS OF TRADING IN RELIANCE MONEY (Pages 93-108) by Dr. V. Mohan Nayak in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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Publication Year
2014 3rd Quarter
Author Name
Dr. V. Mohan Nayak

There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose. Research was carried out to find which brokerage house people prefer and to figure out what people prefer while investing in stock market. This study suggests that people are reluctant while investing in c due to lack of knowledge. Main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness. The major findings of this study are that people are interested to invest in stock market but they lack knowledge. Through this report we were also able to understand, what are our Company’s (Reliance Money) positive and strong points, on the basis of which we come to know what can be the basis of pitching to a potential client. Key Words: returns and liquidity, commodity market, potential client, National Stock Exchange, Reliance Money

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