There is today a growing perception among the enterprises that sustainable success and shareholder value cannot be achieved solely through maximizing short term profits, but instead through market-oriented yet responsible, sensitive, humane behavior. Companies are aware that they can contribute to sustainable development by managing their operations in such a way as to enhance economic growth and increase competitiveness whilst ensuring environmental protection and promoting social responsibility, including consumer interests. In order to keep up the consumer interest building a brand image companies keep on communicating the several information about the business activities. In this regards this study aims at to know does CSR communicating has a positive impact on building brand equity. Keywords: CSR communication; brand equity; congruency; societal consciousness
Journals come in both print and online editions. You can submit your articles by any one of the following three methods: 1. You can send the full papers/articles directly to our gmail id: issnjournals2u@gmail.com (Or) 2.Register/Login to Submit/Browse Journal & Events Listings with full control (Or) 3. Submit papers/articles without registration by clicking here.
For any assistance, please call/whatsapp us over our mobile numbers: +919245777148 / +919486068813
- Journals
- Journals
- International Journals
- Management - Commerce - Accountancy - Economics - Public Administration - Politics - Law And Allied Journals
- THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
- BUILDING BRAND EQUITY THROUGH CSR COMMUNICATION: AN EMPIRICAL STUDY IN BANGALORE (Pages 38-47) by Mr. Saiprasad. D* and Dr. P. V. Padmaja** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
BUILDING BRAND EQUITY THROUGH CSR COMMUNICATION: AN EMPIRICAL STUDY IN BANGALORE (Pages 38-47) by Mr. Saiprasad. D* and Dr. P. V. Padmaja** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
MS
Mr. Saiprasad. D* and Dr. P. V. Padmaja**
Updated
Journals
Please Login
To view the complete details of the Journal, please login.
Publication Year
Author Name
Editor reviews
1 reviews
ReviewedbyEditorialBoard
(Updated: January 29, 2020)
Overall rating
3.7
Expertise
4.0
Relevancy
3.0
Presentation
4.0
Fulfillsallcriteria
Choose Category
- Events and Conferences
-
Journals
- Journals (1615)
- Indian Journals (260)
- International Journals (1355)
- Science Journals (0)
- Language - Literature - Linguistics And Allied Journals (632)
- Management - Commerce - Accountancy - Economics - Public Administration - Politics - Law And Allied Journals (351)
- ELT - Education - Psychology And Allied Journals (370)
- Interdisciplinary Journals (0)
- Medical Journals (0)
- Maths Journals (0)
- Engineering And Technology Journals (1)
- Multidisciplinary Journals (0)
- Journals (1615)
Choose Archives
