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IMPACT OF COVID 19 ON CONSUMER BUYING BEHAVIOUR IN TIRUPATTUR DISTRICT (Pages 42-54) by S. Deepalakshmi and K. Antony Baskaran in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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People find difficult in coping with COVID 19 Pandemic both physically, psychologically and financially. Monetary facilities have been reduced due to complete lockdown. Though lockdown people cannot survive without food and other essential items. During lockdown many shops are voluntarily offering door delivery system on the purchases made by the consumers. Government also provides basic necessities at least level. Hence, this made the researcher to find how people are adjusting with their earning and spending. Percentage analysis, Freidman Rank Test are applied to find the factors for difficulty to buy, hindering factors and to know the benefits obtained during lockdown. Path analysis is made with the help of regression analysis to identify impact factors. The results show that people find more difficulty in buying fruits, vegetables and non-vegetable items, transportation and additional cost are their major problem in buying essential items. The paramount benefits received are spending time with family members and work from home offers.

Keywords: Spending pattern, Earning, Lockdown, COVID 19, Monetary, Consumer Behaviour etc.

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