CRM can be viewed in four Principal ways. Firstly, it is a contemporary response to the emerging climate of unprecedented customer churn, warning brand loyalty and lower profitability, Secondly CRM is the task of marketing an organization customer–oriented. Thirdly, CRM is using information technology for business. Fourth and finally, CRM is the way to increase value to the customers and profitability to the company. In whichever form, an effective CRM practice can make a difference between success and failure a business. CRM is the information technology face of the business process that aim to establish enduring and mutually beneficial relationships with customers in order to drive customer retention value and profitability up.
Keywords: CRM-Customer Relationship Management, brand loyalty, lower profitability, customer–oriented organization, mutually beneficial relationships etc.
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- THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
- ANALYTICAL STUDY ON THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN COOPERATIVE MARKETING SOCIETIES (pages 146-152) by Dr. M. Amaravathi in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
ANALYTICAL STUDY ON THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN COOPERATIVE MARKETING SOCIETIES (pages 146-152) by Dr. M. Amaravathi in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)
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