AN EMPIRICAL STUDY ON AWARENESS AND WILLING AMONG THE CONSUMERS TO BUY THE GREEN PRODUCTS IN BANGALORE REGION (Pages 17-27) by in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

Our planet is tormented by environmental problems that reduces natural deposits and strain livelihood, many of these are because of poor industrial practices such as poor waste management, air pollution, noise pollution, depletion of natural and man- made resources. This has become a concern to all the Living organism as they face numerous challenges related to their health, wealth and well-being. As people become more concern with the natural environment, business has attempted to modify their behaviour in an attempt to address this concern through “GREEN MARKETING”. Green marketing is an attempt to sell environmental friendly products or services based on their environmental benefits such a product or service should be eco-friendly in itself or produced in an eco-friendly way. In today’s environmental conscious world, the word Green has become a buzz word. Green causes are increasing day by day with popularity publically in market hence, it is good for public consumer. Green market is an attempt to reduce carbon foot print and check pollution but it doesn’t not promise to eradicate the environmental problem completely. This paper have made an attempt to know the “Awarenes level among the consumers in Bangalore region to buy the green products.

Keywords: industrial practices, Health, Eco-friendly, buzz word, carbon foot print.