A STUDY ON THE EFFECTIVE FUNCTIONING OF COOPERATIVE MARKETING (Pages 21-28) by Dr. M. Amaravathi in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

The idea of a cooperative movement has its genesis in the west the evolution of cooperatives was occasioned by vast economic and political changes, which took place in the eighteenth and the nineteenth centuries. These were sought to meet a situation arising out of the evils of a new industrial society which emerged from two revolutions. The industrial revolution in England and the French revolution in France. These two revolutions, through promotive of increased national wealth and material prosperity, made many people poor, while arresting in its wake social progress. The general conditions of the peasantry were miserable in as much as a peasant had to groan under a heavy burden of taxation and other liabilities, which took away four-fifths of his produce for payment to the king, the landlord and the church. In such an environment, cooperative movements were started by dedicated members of the society to ameliorate the deplorable conditions of the producers, the artisans, the workers and the like Rockdale pioneers in England and raiffensen in Germany set the pace in the cooperation movement. Keywords: cooperative movement, evolution of cooperatives, economic and political changes, industrial society, material prosperity etc.