The aim of this research paper is to gain knowledge on the concepts, strategies, and technologies of customer relationships management (CRM) system which helps all the companies to stay connected to their customers which improve the profitability of the business. The study also aims to find out the effectiveness of CRM tool which is being used as a solution by business organizations to measure the performance of their employees as well. A detailed research was conducted pertaining to these above said concepts through a survey method, to better understand the perception of employees towards CRM system concept in achieving the target of organization. The data was collected from employees as a sample through questionnaire method. The data was then analyzed and its interpretations were taken as findings of the study. To improve the study, certain suggestions were also given and the study was concluded.
Keywords: Customer Relationships Management (CRM), business organizations, questionnaire method, profitability of the business etc.
