A STUDY ON IMPACT OF TELEVISION ADVERTISEMENTS ON CHILDREN FOOD PRODUCTS WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT (Pages 75-83) by Dr. M. Krishnaveni * and Mrs. D. Rupadevi ** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

Advertising is considered as one of the main tools of marketing management. It is the most effective way to reach most of the children and encourage them to buy the product. The main aim of this study is to analyze the effect of impact of television advertisement on children food products. The main objectives of the study is to analyze the children food preferences after seeing the television advertisements, To study the influencing factors on parents while purchasing the products and To give suggestions to create positive advertisements to influence children. The research was conducted in Tirupur District. A total of 500 questionnaires were circulated among the respondents to collect the information about their children age group between 0- 15 years. The tools used in this study was ANOVA, Correlation, Multiple regression, Chi-square, Ranking, Factor, percentage Analysis. The result of this study shows that children that have large amount of TV time have increased weight problems, decreased academic performance and decreased socialization skills. Thus the study aims to study the influencing factors on parents while purchasing the products and how it affects their health.Advertising is considered as one of the main tools of marketing management. It is the most effective way to reach most of the children and encourage them to buy the product. The main aim of this study is to analyze the effect of impact of television advertisement on children food products. The main objectives of the study is to analyze the children food preferences after seeing the television advertisements, To study the influencing factors on parents while purchasing the products and To give suggestions to create positive advertisements to influence children. The research was conducted in Tirupur District. A total of 500 questionnaires were circulated among the respondents to collect the information about their children age group between 0- 15 years. The tools used in this study was ANOVA, Correlation, Multiple regression, Chi-square, Ranking, Factor, percentage Analysis. The result of this study shows that children that have large amount of TV time have increased weight problems, decreased academic performance and decreased socialization skills. Thus the study aims to study the influencing factors on parents while purchasing the products and how it affects their health.Keywords: Television Advertising, Health, Policies, Children’s consumerism, behavior, Attitudes and Awareness.