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A STUDY ON DIGITAL DISRUPTIONS AND ITS IMPACT IN THE FIELD TOURISM AND HOSPITALITY MANAGEMENT (pages 01-03) by Prathima* B J, Lokeshwari D V** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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Tourism and hospitality are the service oriented industry. Tourism and hospitality are the fastest growing sector which is a rich and varied socio-economic activity that operates in our global society. The development of the Internet has led to the development of digital tourism, becoming the digital aid for the tourist experience. Travel and tourism continues to be a high-growth industry. But the progress of digitization is increasing the level of competition, putting pressure on revenues and profits. To take advantage of market growth, businesses need to understand the direction of change and the most promising strategies for success. There is a dynamically growing demand for special tailor-made offers beyond mass tourism. This helps reduce labor costs, but also helps avoid customer service issues. The tourism and hospitality fields have undergone a revolution in recent years. In this paper we try to explain Digital disruptions and its impact in the field Tourism and hospitality management The aim of this study is to find out how far the digitization has already changed the tourism and hospitality industry and what is still going to change in order to find potential benefits of digitization in the tourism and hospitality industry The paper explores how digitalization will help better define the future of the industry and how the new trend will impact the evolution of the tourism and hospitality sector in the country. It also takes a keen look at how the overall technology inclusion among the stakeholders in the industry ecosystem can be realized. “We are in a digital era and tourism & Hospitality is not an exception. Changing preferences of travellers and digital disruption have given rise to a new hospitality landscape in constant evolution

Key Words: - Digitalization, Tourisms, Stake Holders, Hospitality, Disruption.

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