On-line shopping is a late wonder in the field of E-Business and is unquestionably going to be the fate of shopping on the planet. The majority of the organizations are running their on-line entrances to offer their items/administrations on-line. In spite of the fact that web shopping is exceptionally normal outside India, its development in Indian Market, which is an expansive and key buyer business sector, is still not in accordance with the worldwide business sector. The potential development of on-line shopping has set off directing a study on-line shopping in India. The present examination paper has utilized Qualitative and Quantitative exploration techniques to think about the effect of Demographic variables of buyers on-line shopping parameters like fulfilment with on-line shopping, future buy goal, recurrence of on-line shopping, quantities of things acquired, and general spend on-line shopping. The information was gathered through Questionnaires. The consequences of study uncover that on-line shopping in India is fundamentally influenced by different Demographic variables like age, gender, conjugal status, family size and pay. The after-effects of the study could be further utilized by the analysts and experts for directing future studies in the comparative region.On-line shopping is a late wonder in the field of E-Business and is unquestionably going to be the fate of shopping on the planet. The majority of the organizations are running their on-line entrances to offer their items/administrations on-line. In spite of the fact that web shopping is exceptionally normal outside India, its development in Indian Market, which is an expansive and key buyer business sector, is still not in accordance with the worldwide business sector. The potential development of on-line shopping has set off directing a study on-line shopping in India. The present examination paper has utilized Qualitative and Quantitative exploration techniques to think about the effect of Demographic variables of buyers on-line shopping parameters like fulfilment with on-line shopping, future buy goal, recurrence of on-line shopping, quantities of things acquired, and general spend on-line shopping. The information was gathered through Questionnaires. The consequences of study uncover that on-line shopping in India is fundamentally influenced by different Demographic variables like age, gender, conjugal status, family size and pay. The after-effects of the study could be further utilized by the analysts and experts for directing future studies in the comparative region.
Key Words: On-line shopping, Demographic variable, Age, Gender, Occupation, Income etc.
