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THE CONTRIBUTION OF MEDIA IN THE NATIONAL DEVELOPMENT IN INDIAN CONTEXT (Pages 17-23) by Ms. Amisha Himanshu Pathak in THE ENGLISH RESEARCH EXPRESS / ISSN:2321-1164 (Online); 2347-2642 (Print)

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Article Number
ERE.2017/1St.Qr-04/17.23/398
Publication Year

In the era of modernization and globalization, the use of technology has been increasing day by day. Several political, economic and socio-cultural factors impact on national development. The role of media is crucial and ranges from promoting national identity and cohesion to stimulating the resolve of people in achieving progress and development as well as meeting contemporary challenges. This paper aims at showing how media played a significant role in national development in Indian context. Media of India consist of radio, television, cinema, newspaper, magazines, and internet- based websites - all are the modern forms of media. The traditional forms of media like folk media, wall paintings and street plays have also contributed a lot in the cultural, social, political, academic and economic growth of India as a nation.of media. The traditional forms of media like folk media, wall paintings and street plays have also contributed a lot in the cultural, social, political, academic and economic growth of India as a nation.Keywords: modernization and globalization, political, economic and socio-cultural factors, national identity, progress and development, contemporary challenges, Indian context.

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