Cognitive bias is a systematic way of framing and analysing information that affects individual’s judgement and decisions making process. Daniel Kahneman and Amos Tversky collaborated in devising the concept cognitive bias which is founding stone of behavioural economics. Gaining popularity this concept is studied in the field of psychology, crisis management and future marketing. Cognitive bias in literature is one of the understudied topics. As this article intends to disseminate cognitive bias limited to decision making process, of how protagonist decision making bias affects her life and where by how the Shobha De effectively applies the cognitive bias to attract the audience. Keywords: cognitive bias; emotional and cognitive collision; change blindness; anachronism etc.
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- THE ENGLISH RESEARCH EXPRESS / ISSN:2321-1164 (Online); 2347-2642 (Print)
- DISSEMINATING SHOBHA DE’S 'STARRY NIGHTS' THROUGH COGNITIVE BIAS LIMITED TO DECISION MAKING PROCESS (Pages 87-94) by Mr. Thanigaivelan. S in THE ENGLISH RESEARCH EXPRESS / ISSN:2321-1164 (Online); 2347-2642 (Print)
DISSEMINATING SHOBHA DE’S 'STARRY NIGHTS' THROUGH COGNITIVE BIAS LIMITED TO DECISION MAKING PROCESS (Pages 87-94) by Mr. Thanigaivelan. S in THE ENGLISH RESEARCH EXPRESS / ISSN:2321-1164 (Online); 2347-2642 (Print)
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ERE.2018/2Nd.Qr-13/87.94/483
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